HK PRE-SEND CHECKS

A checked email. A confident approval.

Ivy reviews images, links, unsubscribe, audience and timing before a campaign goes out. See the checks beside the exact email you are approving.

Ivy · Your email marketer

Campaign clicks by send · recent emails, all audiences

Above recent averageLatest two— average 12.4%

Delivery to engagement · where readers respond

80.0Ksample delivered emails · across the latest campaigns

Audience review · changes across recent campaigns

−9.2ptsLatest audience vs sample average
Audience changesCreative changes

Campaign clicks by week · a sample twelve-week view

12.4%sample click rate · a view of changes across twelve weeks

sample data

The details, checked.
The final say, yours.

Catch the old date, inspect the link and see the mobile version. Ivy brings the pre-send work together so approval is a clear decision.

01

Check the actual campaign

Ivy works from the email and audience in your Klaviyo account. The pre-send review brings the creative, recipients and schedule together before you approve.

Klaviyo + future connections

KlaviyoShopifyGoogle DriveDropboxFigmaCanvaGoogle SheetsNotionSlackMailchimpHubSpotStripeAirtableAsanaTypeformWebflowWooCommerceBigCommerceGoogle AdsPinterestZapierIntercom+ more tools
02

Images, links, unsubscribe, audience and timing

Ivy checks the images for old dates and heavy files, reviews links and unsubscribe, and checks the intended audience and send time. Review the findings in one place.

Pre-send checks

  • audience exclusions✓ reviewed
  • links and destinations✓ checked
  • missing product image→ choose an image
  • subject and preview text→ review the pair
  • copy + creative + audience✓ approved

Approve this exact version. Any edit requires fresh approval.

03

Keep personalisation readable

Use approved personalisation fields with fallbacks and a sample preview. See the message a customer receives, including what appears when a profile detail is missing.

Your brand book

Add brand context

  • PDFBrand_guidelines.pdf✓
  • CSVCampaign_calendar.csv✓
  • HTMLApproved_emails.html✓
Context in this draft

Using the original campaign brief

→ Updated with your approved tone and latest product details✓ reviewed
04

Approve the version you saw

Check the email on mobile and desktop. Approval is tied to that exact version; a later edit needs a fresh approval. Every revision stays available to compare or restore.

Campaign results · illustrative sample

Audience changesCreative changes

Use our collection template for the next campaign.

HTML
New collection launch.htmlEmail draft · ready for your review
✓ draft
EmailPreviewVersionsResultsChecks
05

Keep the decision simple

The campaign and its checks give you the context to act. Ask Ivy for a correction or approve in one tap, then let Ivy handle the Klaviyo schedule.

After the sendCampaign review
From Ivy · sample report
To the store owner
The results, with a next step to consider.

This sample brings opens, clicks and revenue into one review. A starting point for the next campaign.

Review the results →
IvyIllustrative briefing · 0:42

“Here’s what happened, and what we could try next.”

The work you hand over. The decisions you keep.

CAMPAIGN REVIEWDRAFT

SAMPLE CLICK RATE

3.2%+0.4 pts
ILLUSTRATIVE CAMPAIGN · FOR REVIEW

YOUR EXISTING EMAIL HISTORY

A CAMPAIGN TO APPROVE

01ACCOUNT LEARNING

Find last year’s campaigns, read the results and work out which template to start from.

Ivy reads the account and brings the useful patterns into a conversation about your next campaign.

02A SIMPLE CORRECTION

Write up the feedback, send it to someone else and wait for another version.

Point at the email and tell Ivy what to change. Every earlier version stays available.

03THE NEXT CAMPAIGN

Find the template, replace the images, write the copy, check it and prepare the send.

Ask Ivy for the campaign. Get the email, the checks and a clear approval before the send.

JUST ASK IVY

Tell Ivy
what you need done.

ILLUSTRATIVE QUESTIONS

Campaigns · CAMPAIGN

“Do the collection email like last time, using our own template.”

A store owner

Ask Ivy

Reporting · ANALYSIS

“What worked in last year’s Christmas campaigns?”

An ecommerce founder

Ask Ivy

Audiences · CHECK

“Check the audience and exclusions before I approve this send.”

A store owner

Ask Ivy

Brand · CONTEXT

“Learn our voice from these emails and our brand guidelines.”

A brand founder

Ask Ivy

Audiences · REVIEW

“Show me who would receive this launch email.”

A store owner

Ask Ivy

Creative · REVISION

“Make this headline shorter and swap the hero image.”

A brand founder

Ask Ivy

A few questions, answered.

Who is Ivy for?

Ivy is for founders running small ecommerce businesses who want the email work handled. If you are doing it yourself or spending time finding, briefing and chasing a freelancer, Ivy gives you an email marketer to work with in conversation.

What does Ivy take off my plate?

Ivy reads your account history, learns your brand, creates campaigns in your existing templates, applies your edits, checks the email and schedules it in Klaviyo after your approval. It reports opens, clicks and revenue so your next campaign starts with what you learned.

Will Ivy send without asking me?

You approve customer-facing actions in one tap. Approval applies to the exact email version you reviewed, and changes require a fresh approval. Sending automatically within standing permissions is on the roadmap.

What if I want to change the email?

Tell Ivy in plain words, point at the part you want changed, or edit the text directly. Preview on mobile and desktop, compare revisions and restore an earlier version. Ivy keeps your brand corrections for future campaigns.

Do I need to move to a new email platform?

No. Ivy works in your own Klaviyo account, where your contacts, sender reputation and campaign history stay yours. Shopify connections, flow creation and repair, and a curated email library are on the roadmap.

Meet your next email marketer.

Book a demo