Customer stories

“Sample quote: Our email plans could begin with the things that make the brand recognisable: our materials, our collections and the way we talk about the home. Ivy could help carry those details into a campaign draft, giving the team a starting point to discuss, edit and approve together. The finished story would describe that process in the customer’s own words.”

“Sample quote: Preparing a collection launch can involve ideas from several people, with product notes, images and earlier campaigns all contributing to the brief. An email draft could bring those ingredients together for the team to review. We would want to understand how Ivy uses the references, what the team changes and how the campaign reaches Klaviyo. This space will hold the customer’s approved account of that experience.”

“Sample quote: Every campaign starts with a reason to speak to our subscribers. It might be a new product, an idea for using something they already own or a useful seasonal reminder. We could give Ivy that direction and review a draft that reflects our tone and visual style. Our team would still choose the audience, check the details and approve the email. A future story could explain each of those decisions, with examples approved by the customer.”

“Sample quote: A useful creative brief gives everyone a shared starting point. We could collect the product details, references and audience notes before asking Ivy to prepare an email. Then the team could review the layout and language together, discuss the parts that need work and keep a record of the changes. A future customer story could explore that experience.”

“Sample quote: Our collection emails should sound like us. We could start with a template we have already used, ask Ivy for a new draft and review the changes before approval.”

“Sample quote: We could use a campaign draft as a place to start a conversation about the next collection. Seeing the copy and layout together would give our team something concrete to review before preparing the finished email for its audience.”

“Sample quote: An email calendar could help us see how product launches and quieter moments fit together. We would want each draft to have a clear purpose, with enough room for our team’s ideas and the details that make the brand feel familiar.”

“Sample quote: Our product stories often begin with a material, a small design choice or a question from a customer. We could bring those notes to Ivy and explore how they might become an email. The team would review the draft, add its own perspective and decide which details deserve a place in the final campaign.”

“Sample quote: A campaign review should make it easy to see the message, the intended audience and the next step in one place. We could use Ivy to prepare a draft from a clear brief, then work through the details as a team. This space will describe a verified customer experience, including the original idea, the changes made during review and the final email.”

“Sample quote: There are many choices behind a single email: the products to feature, the photographs to use, the opening line and the reason to click. We could give Ivy references from earlier campaigns and a brief for the next one. Our team would compare the draft with those references, refine the story and prepare it for review. A published story would include examples and the team’s own perspective.”

“Sample quote: A weekly email review could help the team discuss what it wants to learn next. We would look at the campaigns together, consider the audience and timing, and choose a question to explore. Ivy could help organise that context so the next brief begins with a clear direction and room for a new idea.”

“Sample quote: We could keep the brand’s voice close to the work by starting with real examples from our own campaigns. Each new draft would give the team a chance to check the language, refine the layout and make sure the message feels like us.”

“Sample quote: A good email brief could give our team more space to talk about the story we want to tell, with the product details and creative references ready for review.”

“Sample quote: We could start with a brief and shape the email together.”

“Sample quote: We would want to see how each draft connects to the brief. Reviewing the source material alongside the email could help our team ask better questions and decide which details to keep.”

“Sample quote: A seasonal collection gives our team plenty to talk about, from the material choices to the ways a product might fit into someone’s home. We could gather those ideas into a brief for Ivy and review an email draft together. The next step would be to check the details, choose the photographs and refine the language. This space will hold the customer’s approved account of that process, including the original brief, examples of the changes and the finished campaign.”