BB YOUR BRAND BOOK
Ivy learns your fonts, colours, footer and voice from the emails you have already sent. Add your guidelines, make a correction once and carry it into the next campaign.
sample data
Your past emails and brand guidelines become a working brand book. Every new campaign starts with your voice, your templates and your decisions.
Your brand already lives in your past campaigns. Ivy reads the emails and templates in Klaviyo to learn your fonts, colours, footer, voice and offers.
Review the brand book and tell Ivy what fits. Keep the language, visual choices and offer guidelines that matter to you together before the next campaign starts.
Approve this exact version. Any edit requires fresh approval.
Drop your brand guidelines PDF into the conversation or explain a change in plain words. Ivy keeps your corrections, so the next draft starts with the decisions you have already made.
Add brand context
Using the original campaign brief
→ Updated with your approved tone and latest product details✓ reviewedIvy creates campaigns in your own templates, using your voice and images. Review the email on mobile and desktop, and ask for a change wherever something needs attention.
Campaign results · illustrative sample
Use our collection template for the next campaign.
Your brand book sits alongside your campaign history. Ivy brings past sends and their results back into the conversation when you decide what to say next.
This sample brings opens, clicks and revenue into one review. A starting point for the next campaign.
Review the results →“Here’s what happened, and what we could try next.”
SAMPLE CLICK RATE
3.2%+0.4 ptsYOUR EXISTING EMAIL HISTORY
A CAMPAIGN TO APPROVE
01ACCOUNT LEARNING
Find last year’s campaigns, read the results and work out which template to start from.
Ivy reads the account and brings the useful patterns into a conversation about your next campaign.02A SIMPLE CORRECTION
Write up the feedback, send it to someone else and wait for another version.
Point at the email and tell Ivy what to change. Every earlier version stays available.03THE NEXT CAMPAIGN
Find the template, replace the images, write the copy, check it and prepare the send.
Ask Ivy for the campaign. Get the email, the checks and a clear approval before the send.JUST ASK IVY
Campaigns · A store owner
“Do the collection email like last time, using our own template.”
Campaigns · CAMPAIGN
A store owner
Ask IvyReporting · ANALYSIS
An ecommerce founder
Ask IvyAudiences · CHECK
A store owner
Ask IvyBrand · CONTEXT
A brand founder
Ask IvyAudiences · REVIEW
A store owner
Ask IvyCreative · REVISION
A brand founder
Ask IvyIvy is for founders running small ecommerce businesses who want the email work handled. If you are doing it yourself or spending time finding, briefing and chasing a freelancer, Ivy gives you an email marketer to work with in conversation.
Ivy reads your account history, learns your brand, creates campaigns in your existing templates, applies your edits, checks the email and schedules it in Klaviyo after your approval. It reports opens, clicks and revenue so your next campaign starts with what you learned.
You approve customer-facing actions in one tap. Approval applies to the exact email version you reviewed, and changes require a fresh approval. Sending automatically within standing permissions is on the roadmap.
Tell Ivy in plain words, point at the part you want changed, or edit the text directly. Preview on mobile and desktop, compare revisions and restore an earlier version. Ivy keeps your brand corrections for future campaigns.
No. Ivy works in your own Klaviyo account, where your contacts, sender reputation and campaign history stay yours. Shopify connections, flow creation and repair, and a curated email library are on the roadmap.